Our Story

Born from a journey of healing an autoimmune disorder, curiosity, and love, Ayelet® merges bio-science with the timeless wisdom of botanicals. From her early life as a NYC chef to stepping into a world of self-discovery, Ayelet explored the intricate dance between nature and bio-science, blending advanced formulations with sacred, soulful intention.

Every creation is a sacred fusion of research and intuition—a carefully crafted alchemy where efficacy meets ritual, and ingredients are chosen with both scientific precision and spiritual insight. Ayelet® isn’t just skincare; it’s a path to nourishing the body, mind, and spirit, celebrating resilience, intuition, and the deep connection we share with the natural world.

Hygieia Luminous Exfoliating Cleanser

Hygieia Luminous Exfoliating Cleanser

Hygieia is more than a cleanser, it’s a ritual of renewal and radiance. Born from the fusion of ancient botanicals and modern actives, Hygieia exfoliates, brightens, and purifies with intention and precision. Henna, Ginger, Green Tea, and Yuzu work in harmony with Niacinamide to gently resurface the skin, refine texture, and restore balance, unveiling luminous clarity, smoothness, and vibrant tone.

Recognized as the Best New Launch Product in the US for 2026, Hygieia embodies the Ayelet® philosophy: where science meets intuition, and efficacy meets ritual. Each use is an invitation to pause, cleanse deeply, and reconnect with your skin transforming an everyday act into a moment of mindful care, intelligence, and soulful attention.

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We Use

Nutrient-Rich Plant Extracts

Botanically Preserved

Made in small batches In the US

Plant-Powered Formulation

naturally derived ingredients

Cruelty Free

Ethically and Sustainably Sourced

One Tree Planted partner every order plants one tree.

WHY ARE TREES IMPORTANT TO THE ENVIRONMENT?

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines Ever taken an Aspirin? It comes from the bark of a tree!Here are the six pillars that explain why trees are so vital…

Testimonial

The Basis of Good Skin
I tried this a year ago as a somewhat desperate need for a new skin routine. It was a pure shot in the dark - and it has changed my skin. The quality of this product (like all of Ayelet's products) is incredible. I use a pea-sized amount (actually a pea-sized amount, not the amount some products say is pea-sized) twice a day. My skin is delicate and turns bright red with any irritation and that isn't a problem I have with this.

Jennifer E
Denude Cleansing Balm

A Fantastic Cream!
Loving the Renew Phyto Retinol Night Cream! I’m so happy to be using a natural replacement for the traditional Retinol, and know that not only is this non-toxic but is also good for me! This elegant cream has a luxurious texture and smells beautiful. It gets absorbed nicely and leaves the skin so smooth! I also appreciate the fantastic. In the morning, it's a wonderful face massage to wake up. In the evening, it clears off makeup and anything else on my face. If a shower follows, I leave it on and do the massage in the shower - the smell is heavenly. I've used it with a konjac sponge, washcloth, cleansing cloth, and just water. Works beautifully in all cases.

J. S
Renew Night Cream

GENTLE AND POWERFUL!
WOW. Ayelet has done it again with another incredible product. This mask is everything. Super gentle and super powerful at the same time. I have always loved masks in theory, but I've struggled to find one that is both of these things. After just one time, my skin feels softer and looks more vibrant (and I'm 54). This is a keeper, can't wait to use it again today!

Monique B.
Aegean Resurfacing mask

This cream does wonder
I have tried numerous top organic skincare lines and Ayelet surpasses them all. Every product is much with such care and you can feel it when it's on your skin. The Opulence cream has changed my skin. I love waking up in the morning and seeing my skin glow and the wrinkles I have been filled in. It really makes you shine and I can't be without it!

Lauren
Opulence Cream

The absolute BEST Body Butter!
I've been using Ayelet's Body Butter Soufflé for several years now. The Winter Wonderland or Peppermint Clove is my current favorite scent. I bought two this time, one for my sister's 70th birthday, so she can pamper herself, too!

Pamela W
Body Butter

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